Until recently, I had never even heard of Icing. I was watching YouTuber Zabrena’s Frugal Fridayz video Top Performing Drugstore Brushes, and several of the face brushes she mentioned were Icing brushes, which she said were her favourite. If you’re (like I was) thinking right now what the heck are Icing brushes? you need to keep reading, because these are some of the most amazing and affordable (and cruelty free) makeup brushes ever!
Shortly after watching her video, I was in Ottawa at the Rideau Centre and walked by a shop filled with jewelry and accessories, and wouldn’t you know it, it was called Icing! I went in and sure enough they also had a cosmetics section with their own brand of makeup and brushes. The makeup brushes were the absolute softest brushes I have ever felt in my life. Seriously, they are like a cross between a puffy cloud and a furry kitten.
I picked up the Expert Buffer\Powder brush, the Expert Blush brush, and the Bamboo Expert Blush brush. The first two brushes were on sale for 50% off! So I got all three for just $18.21 CAD.
Expert Buffer\Powder brush (reg. $10.75 CAD)
Expert Blush brush (reg. $8.50 CAD)
I got the Bamboo brush because the bristles were a different colour and I thought it might be a different type of fibre. It turns out all the brushes are made of 100% Nylon. The only difference I can determine is visual – the bamboo and gold handle – but that’s ok because this is my new favourite blush brush and I’m happy to have two!
Bamboo Expert Blush brush (reg. $8.50 CAD)
These brushes feel totally high-end. They have a solid, substantial handle and don’t feel cheap at all. The best thing about them? They haven’t shed a single hair, unlike some expensive brushes I have (I’m glaring at you MAC 116). I have washed all of them several times now and still zero shedding. And did I mention how soft they are? 🙂 The blush brushes blend beautifully and are the perfect size and shape.
If you haven’t tried the Icing makeup brushes, you seriously should. If you have, please tell me what you thought of them and what your favourites are. I’d also be curious to hear from anyone who’s tried their makeup too. Leave me a comment below!
Thanks for reading!
Love,
Nerdy Librarian Girl ❤
I’ve known about this brushes since 2015. And one of the sale representative told me… and i don’t know if she was pulling my leg, is that the brushes from icing are manufactured and has the same brush like quality as mac.
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Really? That may be. I know there are only so many factories, and many brands are making products in the same factory just with differing packaging/design. That’s an interesting theory!
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hello. i would like to know whether Icing as a store is cruelty free.
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According to Finding Beauty in Dark Places, the brushes are cruelty free.
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Wait, this is the CLAIRE’S Icing?! I gotta go check these out! I used to pop in for a nail polish now and then 🙂
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I think Claire’s either owns Icing, or they are both owned by the same company? I’m not totally sure. I am blown away by these brushes though!
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That is so awesome. I’d never have thought. Will definitely hit up the mall and check it out!
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Do you know if these brushes are available in the UK?
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There are only locations listed in Canada and the U.S. and their site says “we cannot ship outside these areas at this time.” Sorry 😦
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Damn 😦 thankyou for letting me know though!
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You’re welcome!
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They are available in france though,I bought mine there
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Really? Thanks for sharing that. I wonder where else in Europe they might be available.
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oooh thankyou!
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I always feel silly going into Claire’s / Icing because it’s geared toward a younger crowd, but they really do have some amazing stuff! I like their nail polishes. 🙂 I’ve never bought their brushes but they do remind me of Ecotools.
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I know what you mean, but they do have such good stuff. I love the hair accessories at Claire’s! 🙂
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This could NOT have come at a more perfect time! I have some Christmas money to spend and have been wondering what brand of brushes I should go for. I’m definitely going to check out Icing! Thanks!! 🙂
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Yay! That’s awesome. If you haven’t been in the store before, its dangerous. Its literally filled with an infinite number of super cute things that you don’t really need but will totally want!
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Sounds like I could get into a lot of trouble! hahaha!
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I have never heard of this brand before! Such a fun new find:) I’m all for a brush described as a fluffy cloud:) haha! Great review!
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Thanks! I love finding new inexpensive brands 🙂
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